.At the launch of Astrid Andersen's brand new line Stel, a discussion held outdoors on a pier, The Road's 2002 song "Turn the Web page" was actually blowing up out of the sound system. It was actually a star-aligned, symbolic moment, given that the London-trained designer is actually beginning a new phase in her fashion trend life, this time centering the work around herself.Andersen's much appreciated namesake menswear label was actually focused, vibrant, as well as streetwise. Along with Stel, she clarified in a pre-show meeting, "I need to rest easily at the center of it maybe a lot more this time around considering that right now it's a females's wear and tear brand name, and also it is actually a lot more about me and also my private endorsements." Stel likewise demonstrates Andersen's progression as an individual. After stopping her line, the designer moved back home to Jutland in the North of Denmark and also possessed pair of children. She's not the person she was actually back then.Shifting equipments in vogue is actually challenging to perform. Brands seem to handle lives of their own, as well as it's very easy to be pigeon-holed. Stel breaks with a number of style's customs. The tag will definitely reveal in-season, so what exists will definitely be actually offered for investment. At the same time, seasonality is actually lesser in the Stel formula than relevance. Compilations are going to be identified by number (01, 02, and also 03 were actually shown in Copenhagen), the concept being actually that you can easily intermingle items around "seasons" both in your closet and on the selling floor. Andersen sees no demand for a thoughtful garment to become left even if the schedule pages turn. "The direct translation of stel is actually physical body," she mentioned, yet it [refers additional to] a fundamental design in a type of industrial means it [also describes] a set of valuables-- when you discuss a tea service, you would certainly call it a stel. For me, that was quite an exciting starting aspect in regards to the idea of producing both collectibles, yet additionally something that is actually a brand new base." Having versions posture on scaffolding was fortuitous as it recommends several allegories. There is actually construction, which relates to building a new company, and the thought of assistance relates to her view that outfits ought to help you. Stel is actually, in essence, a sort of modular offering, however none with the angularity of one thing like Legos or even stacked Mu00e6rsk shipping compartments. Action, agency, and empowerment become part of Andersen's program. "When I speak about the brand name, I have this tagline: modifying that you can roller skate in, denim you may dance in, shirting you may take a trip in." Independence, happiness, motion.